In 2021, Hainan's tourism, culture, radio, television and sports industry development has achieved new results

The past 2021 has been an extraordinary year. The Communist Party of China has celebrated the 100th anniversary of its founding, and the "14th Five-Year Plan" has officially started. Under the strong leadership of the provincial party committee and the provincial government, the province's tourism, culture, radio, television and sports system has seized the major opportunities for the construction of a free trade port, and has achieved solid results in promoting the development of tourism, culture, radio, television and sports with the construction of an international tourism consumption center.

At the end of the year and the beginning of the year, the tourism industry, one of the three leading industries in our province, handed in the answer sheet. In 2021, the province has received a total of 81.0043 million domestic and foreign tourists, a year-on-year increase of 25.5% and recovery to 97.5% of 2019. The province's total tourism revenue was 138.434 billion yuan, a year-on-year increase of 58.6% and an increase of 30.9% from 2019. The quality and efficiency of tourism development are more prominent.

At the same time, behind the cultural performances, sports events, and TV programs were the unremitting efforts of our province's tourism and cultural system to meet the growing needs of the people for a better life. The increasing sense of gain and happiness of the people of the whole province has also provided a strong spiritual support and source of strength for the construction of Hainan Free Trade Port.

The original Li Mountain Opera "Yo Yo Lu Ming" was performed in Sanya.Photography by Wu Hao.

Polish up the Hainan tourism gold business card.

On the last day of 2021, the closing ceremony of the 2021 (22nd) Hainan International Tourism Island Happy Festival and China Tourism Group's "One Island, One Family" Island Roaming Festival was held in Sanya. The ongoing "Qiongdao Chunmeng · Island Master Exploring the Island" tourism promotion activity on the island also opens an island "tourism and culture feast" for citizens and tourists on the island.

The past 2021 is a critical year for the construction of Hainan International Tourism Consumption Center. Based on the tourism development goal of "one center, three paradises, and one highland", the Provincial Department of Tourism and Culture has created five themed IPs for promotion. For example, "Hainan Health Tour Happy Shopping", "Parent-Child Tour Youth Season", "Sunshine Island Happy Season", "Revisiting the Red Army Road in Qiongya and Chasing the Centennial Red Footprint", "Dating a 'Meeting' Free Trade Port" and so on. They have established a joint marketing model of "tourism, travel + tourism" composed of city and county tourism and cultural bureaus, industry associations, OTA platforms, and five major duty-free groups, and the branding effect of marketing and promotion has been significantly enhanced. More than 300 promotional activities of various types, such as "Me and Spring's Appointment 'Benefit'", "Hainan Summer 'Children' Young Hi", and the 2021 Hainan Health and Wellness Tourism Promotion Activities and the 2021 World Conference on Research and Tourism were staged successively. These activities have effectively tapped the consumption potential of the "three return flows" of shopping tourism, wellness tourism, and research tourism.

The strong promotion of investment attraction and project construction has also accumulated energy for the development of Hainan's tourism industry. Since last year, the Provincial Department of Tourism and Culture has been actively promoting investment promotion, striving to achieve "recruiting the big and attracting the strong". They have successively held 8 investment promotion conferences in Beijing, Xi'an, Haikou, Chengdu, Shanghai and other places, organized and participated in more than 20 investment promotion activities, and held nearly 90 investment promotion seminars. They have facilitated the signing and construction of 32 tourism, cultural and sports industry projects in the province, more than 40 newly registered tourism, cultural and sports enterprises, and 4 substantive operation service projects. In one year, Caesars Tourism completed its relocation to Sanya, the all-terrain crossing project settled in Mission Hills Film Commune, and Lingshui R&F Ocean Paradise opened to welcome guests, showing the magnetic field effect of the construction of Hainan International Tourism and Consumption Center.

As "tourism +" brings new experiences to citizens and tourists, the situation of "tourism everywhere, travel + tourism" continues to deepen, and the establishment of the global tourism demonstration area has achieved remarkable results. Since last year, Qionghai City, Wanning City, Ding'an County, Xiuying District of Haikou City, and Haitang District of Sanya City have been identified as provincial-level global tourism demonstration areas. Haichang Dream Ocean Never Sleeping City was rated as a national nighttime culture and tourism consumption gathering area. Five villages, including Liuke Village, Boao Town, Qionghai City, were included in the third batch of national key villages for rural tourism. Three towns including Boao Town in Qionghai City were included in the first batch of national key towns for rural tourism. The Provincial Department of Tourism and Culture assessed 2 provincial-level tourist resorts, 18 A-level tourist attractions, and 38 coconut-level rural tourist spots, identified 2 tourist towns, and 30 gold, silver, and bronze accommodations, and achieved a breakthrough in the high A-level red scenic spot. Wuzhishan, Wenchang, Tunchang and other cities and counties have achieved "zero" breakthroughs in high-level A-level tourist attractions.

On August 29, 2021, the rugby competition of the 13th Hainan National Fitness Games was held in Wanlv Park, Haikou. Photography by Ruan Chen.

Continuously improve the soft power of Qiongdao culture.

"Forward, forward, forward! Thousands of sails compete to break the long waves, and 100,000 soldiers descend to Hainan. The people have been fighting on the island for 23 years, and the red flag will not fall to welcome the dawn!" In the passionate opening music, the red flag rolled over the stage, and the Qiongya warriors stood between heaven and earth like giant trees. On July 4th and 5th, 2021, the modern Qiongju Opera "The Red Flag Will Not Fall" was performed for two consecutive performances at Beijing Meilanfang Grand Theater, celebrating the centennial birthday of the Communist Party of China.

Over the past year, the Provincial Department of Tourism and Culture has adhered to the basic cultural needs of the people as the guide, and literary and artistic masterpieces have continued to emerge. The three plays "The Red Flag Will Not Fall", "The Homeland of the Li Nationality" and "You Yo Lu Ming" were selected for the excellent stage art exhibition jointly organized by the Central Propaganda Department, the Ministry of Culture and Tourism, and the China Federation of Literary and Art Circles to celebrate the 100th anniversary of the founding of the Communist Party. The four plays "The Red Flag Will Not Fall", "The Homeland of the Li Nationality", "The Liberation of Hainan Island" and "Heroes, Go North" were selected for the "Celebrating the 100th Anniversary of the Founding of the Party" by the Ministry of Culture and Tourism.

Over the past year, the celebration of the centenary of the founding of the party has been brilliant. The Hainan theatrical performance troupe composed of 100 teachers and students was invited to Beijing to participate in the theatrical performance "The Great Journey" to celebrate the 100th anniversary of the founding of the Communist Party of China, and was commended by the Ministry of Culture and Tourism. Focusing on the theme of celebrating the 100th anniversary of the founding of the Communist Party, 18 high-quality repertoires such as "The Red Detachment of Women" and "Sing a Heart Song for the Party" were introduced. The Provincial Department of Tourism and Culture has held 3,830 grassroots mass cultural activities such as the Children's Folk Song Art Season, the Rural Talent Show, and the Village Evening, covering the elderly, the disabled, and migrant workers in urban and rural areas, benefiting more than 13 million people. The integrated construction of urban and rural public cultural service systems has been steadily advanced, making mass culture a spiritual force for achieving common prosperity.

Excellent works of literature and art emerge, and various exhibitions are also uninterrupted. These exhibitions have left the audience lingering. Such as "Forbidden City, Hometown, Story - Huanghuali and Agarwood Cultural Relics Exhibition in the Palace Museum", "Green Gold - Tea Trade on the Maritime Silk Road", "Changle Weiyang - Datang Chang'an Cultural Relics Exhibition" and so on. In 2021, museums at all levels and types in the province have planned and launched more than 100 exhibitions of various types, implemented 296 educational activities, and attracted nearly 2 million visitors. Among them, "The Red Flag Will Not Fall for Twenty-Three Years - Qiongya Column Cultural Relics and Historical Materials Exhibition" was selected as the recommendation list of the Central Propaganda Department and the State Administration of Cultural Heritage to celebrate the 100th anniversary of the founding of the Communist Party of China.

Over the past year, the protection and inheritance of intangible cultural heritage has been steadily advanced, allowing people to see the huge vitality of "intangible cultural heritage". In 2021, 4 projects in our province were selected into the fifth batch of national intangible cultural heritage representative projects list, and 13 intangible cultural heritage representative projects were invited to participate in the Chinese Traditional Craft Invitational Exhibition. Activities such as the Hainan-South Africa Heritage Research Development Conference and the 2021 Hainan-South Africa Heritage Shopping Festival were held in the mode of "online + offline", which has effectively promoted the general public to participate in the protection of intangible cultural heritage and share the achievements of intangible cultural heritage protection.

Promote the new development of radio and television.

Being able to watch TV programs with stable signal and clear picture quality is the most comfortable thing for Wang Gengqing, a villager in Miantou Village, Huishan Town, Qionghai City in the past six months.

Due to the remote location of Miantou Village, there has been no optical cable, and cable TV signals cannot be reached. In order to ensure that villagers in remote areas can listen to and enjoy radio and television well, the Provincial Department of Tourism and Culture regards "optimizing the coverage of radio and television in remote areas" as the first task of the party history study and education "I do practical things for the masses". They have solved the problem of people in remote areas listening to radio and television. In 2021, they solved a total of 2,541 households who watched radio and television in "urgency and hope", and ranked first in the province's second phase of the ten typical cases of "I do practical things for the masses".

On the road to a well-off society in an all-round way, one cannot be missing. Improving the public service level of radio and television at the grassroots level, especially in the old and young, borderless and poverty-stricken areas, and effectively ensuring that the party's voice is transmitted to thousands of households, is just a microcosm of our province's radio and television system insisting on benefiting the people and serving the people's livelihood. Focusing on important time points and major events of the party and the country, and in-depth publicity on major themes such as poverty alleviation, the Provincial Department of Tourism and Culture guided the province's radio and television and online audio-visual industries to take active actions, and played a unique role in the radio and television industry. In 2021, the National Poverty Alleviation Summary and Commendation Conference was held in Beijing. Among them, our province's "Television Night School of Poverty Alleviation", as one of the 50 advanced collectives and 2 commended TV programs in the country, won the honorary title of "National Advanced Group for Poverty Alleviation". The fourth season of the large-scale party building theory interview special program "The Pursuit of Glory" was broadcast on Hainan Satellite TV, and was selected as a key radio and television program to celebrate the 100th anniversary of the founding of the party.

Not only that, Hainan's radio and television industry has also further developed. Produced by a company introduced to Hainan, the TV series "Female Psychologist", which was filmed and reported in Hainan throughout the entire process, was awarded the No. 001 title of Qiongju Judgment, achieving a "zero breakthrough". The effect of Hainan's "natural studio" has become more and more prominent. A number of film and television dramas and variety shows such as "Ideal Shining in China" and "Our New Era" were filmed in Qiong. From vigorously promoting the integrated construction of urban and rural radio and television public service systems to giving full play to the characteristics and advantages of radio, television and online audio-visual industries, from actively serving poverty alleviation to organizing and promoting the creation of outstanding works on major themes. The radio and television industry in our province sings the main theme of the new era, and gathers the majestic force of unity and progress.

Tourists go out to sea on yachts in Sanya to experience marine sports.Photography by Wu Hao.

Create a new situation in sports.

Over the past year, around the construction of the national sports tourism demonstration zone, the Provincial Department of Tourism and Culture has compiled the "Implementation Plan for the Establishment of Hainan National Sports Tourism Demonstration Zone". They actively promote the construction of "one circle"(the sports tourism circle around Hainan Island), "five districts" (The northern comprehensive sports tourism area, the southern tropical coastal leisure resort sports tourism area, the eastern exhibition health sports tourism area, the western mountain and sea leisure sports tourism area, and the central tropical rainforest national characteristic sports tourism area), and "five poles"(Haikou, Sanya, Danzhou, Wanning, Qiongzhong) in the demonstration area. They have packaged the IP of sports events such as Beach Sports Carnival, Water Sports Season, Hi-Run Hainan, Cycling Hainan, Golf Series Events, and Youth Series Events. They successfully held the 13th Hainan Provincial National Fitness Games and 132 various national fitness events, among which many events such as the "National Games Surfing Competition" were held for the first time.

Guaranteeing the national sports strategy and creating a sports winter training paradise is also an important direction of our province's sports work. In 2021, the "One Core" project of the National Sports Training Southern Base completed the conceptual planning and the preparation of the feasibility study report. The "multi-point" base ensured that 849 people from 14 national teams and 1,480 people from other provinces and cities came to Qiong for winter training, and made contributions to the preparation of athletes in Hainan. After the Tokyo Olympics, the Chinese Table Tennis Association sent a letter of thanks to the Provincial Department of Tourism and Culture, thanking them for their full support and full guarantee of the Chinese table tennis team.

The great progress in sports has also borne fruit. In the Tokyo Olympics and the 14th National Games, our province's athletes have achieved the best results since Hainan was established as a special economic zone. At the Tokyo Olympics, the athlete Gao Pan won the gold medal in the Taekwondo exhibition competition, and the athlete Bi Kun won the windsurfing RS: X bronze medal. This bronze medal is also the first time that China has won a medal in this event. At the 14th National Games, the Hainan delegation won 4 golds, 2 silvers and 1 bronze, and the mass sports competitions won 1 gold, 2 silvers and 2 bronzes. In the 2021 Chinese Football Association Women's Second Division, the Qiongzhong women's football team advanced to the finals and successfully won the qualification for the Chinese Football Association's First Division.

In the semi-finals of the 2021 Chinese Football Association Women's Second Division and the National Youth Campus Football College Women's Football League, Hainan Qiongzhong women's football team runs and celebrates after winning. Photos provided by the Organizing Committee.

Let's talk about tourism, culture and sports in detail.

The case of "work in peak season, study in off-season" tourism talent training case has been recognized by national ministries and has been replicated and promoted nationwide, and won the third prize of the second "Hainan Provincial Reform and Institutional Innovation Award".

Hainan took the lead in the country to use insurance instead of cash or bank guarantee to pay the quality deposit for tourism services, and has released a total of 55.825 million yuan of occupied funds for 221 travel agencies.

A total of 98.0599 million yuan of special funds for the development of key industries in the province was used to support 339 tourism projects, and 5 companies were supported by the provincial development and Reform Commission's "expansion of investment and stable growth" plan in 2021.

Hainan has organized 64 various training courses such as lecture halls for the tourism and cultural industry and the improvement of the ability and quality of the tourism and cultural system, with a total of 69 training sessions, and the number of "online + offline" training has reached about 86,000.

A series of 3,830 cultural and artistic activities have been carried out, benefiting more than 13 million people.

Hainan has implemented a cultural relic safety project, approved and announced the protection scope of 28 cultural relics protection units, and announced the first batch of revolutionary cultural relics.

Hainan has implemented a project to optimize the coverage of radio and television in remote areas of the province, and solved the problem of "urgency, difficulty, and hope" for 2,541 households to watch radio and television.

Hainan has guaranteed 849 people from 14 national teams and 1,480 people from other provinces and cities to come to Qiong for winter training.

Hainan has won a total of 30 advanced units in national mass sports from 2017 to 2020, and 30 advanced individuals.