2024 (4th) Hainan Brocade and Embroidery World Culture Week opens Nov. 8

The 2024 (4th) Hainan Brocade and Embroidery World Culture Week will kick off Nov. 8, with the theme of ‘Brocade and Embroidery World Inheritance, Innovation, and Co-Creation’. During the event, fashion shows, clothing exhibitions, and live performances will be held in Haikou and Wuzhishan to display the beauty of world intangible cultural heritage brocade and embroidery. What are the highlights of this year’s Culture week?

Design rendering for Brocade and Embroidery Fashion Show. Photo: Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province

One of the highlights is the combination of brocade with a variety of traditional operas. An immersive clothing exhibition space will be set up with art installations, with Beijing, Suzhou, and local Hainan Li style rattan furniture and other matching decor leading viewers into the cultural world of Chinese opera.

This year’s Culture Week will explore methods to both protect and innovate intangible cultural heritage through academic and research seminars. Another main focus is how intangible cultural heritage can be harnessed to empower rural revitalization. An intangible cultural heritage exhibition and village show themed ‘Brocade and Embroidery World - Flourishing’ will be held in Wuzhishan, bringing intangible cultural heritage to life, giving it movement, and showing its usefulness while also offering more avenues for the rural economy to thrive and adding fuel to high-quality economic development.

Design rendering for ‘Nanming Jibei’ - Qiong (Hainan) Opera Costume Exhibition. Photo: Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province
Design rendering for ‘Cantonese Embroidery, Cantonese Beauty’ Cantonese Opera Costume Exhibition. Photo: Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province

“After several years of development and refinement, the Hainan Brocade and Embroidery World Culture Week has become a Hainan intangible cultural heritage brand event. Each culture week brings together intangible cultural heritage artisans, researchers, and representatives from all around the world, promoting Hainan’s intangible cultural heritage on both a local and global scale,” said a representative of the Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province.

Design rendering for Brocade and Embroidery World - Bright Inheritance Exhibition. Photo: Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province

Culture Week Events

1. 2024 (4th) Hainan Brocade and Embroidery World Culture Week Intangible Cultural Heritage Themed Fashion Show

When: 9:00-11:30 AM Nov. 8, 2024 (Fri)

Where: Temporary Exhibition Hall & F1 Lobby, Intangible Cultural Heritage Center (Haikou)

2. 2024 (4th) Hainan Brocade and Embroidery World Culture Week Activity, Traditional Weaving Embroidery, Printing, and Dyeing Skill Exhibition (Opera Costume Theme)

When: Nov. 8-30, 2024

Where: Temporary Exhibition Hall & F1 Lobby, Intangible Cultural Heritage Center (Haikou)

3. National Intangible Cultural Heritage Inheritance Weaving, Dyeing, and Embroidery Skill Photo Exhibition

When: Nov. 8 - Dec. 31, 2024

Where: Temporary Exhibition Hall & F1 Lobby, Intangible Cultural Heritage Center (Haikou)

4. Academic and Research Seminar on the inheritance and protection of traditional spinning, dyeing, weaving and embroidery skills

When: 14:30-18:00 PM, Nov. 9, 2024 (Sat.)

Where: Wuzhishan Yatai Rainforest Hotel

5.Brocade and Embroidery World - Intangible Cultural Heritage in the Classroom

When: 16:30-18:00 PM, Nov. 8, 2024 (Fri.)

Where: Hongxing School, Wuzhishan

6.‘Brocade and Embroidery World - Flourishing’ Village Show

When: 10:00-11:00 AM, Nov. 9, 2024 (Sat.)

Where: Maona Village, Shuiman Township, Wuzhishan

The minority fashion ‘village show’ will feature Wuzhishan locals wearing Li and Miao fashions as well as specialty products including Shuiman tea, Maodao dragon fruit, Changhao rainforest honey, and Fanyang cucumbers. Through the lens of culture, folk skills, and agriculture, the event will promote minority fashion culture and showcase the achievements of Hainan’s Li Brocade industry and rural cultural revitalization.(By Nicki Johnson)