In this year's Mid-Autumn Festival holiday, Hainan cultural travel consumer market is revitalized

Citizens take a cruise to enjoy the night view of Haikou Bay on September 17. In the evening, some high-rise buildings in Haikou Binhai Avenue lit up with colorful lights to celebrate the arrival of the Mid-Autumn Festival. Photo by Li Tianping, all-media reporter of Hainan Daily.

During the Mid-Autumn Festival holiday this year, Hainan's tourism industry actively resumed work and production, continuously enriched product supply and launched a number of activities, and the cultural tourism consumer market around the country was revitalized.

Ctrip data show that during this Mid-Autumn Festival holiday, travel orders in Hainan increased by 7 percent compared with the Dragon Boat Festival holiday, air ticket orders increased by 8 percent, hotel orders increased by 14 percent and inbound travel orders increased by 49 percent. Hainan's main tourist sources during the holidays are Shanghai, Beijing, Chengdu, Changsha and Hangzhou.

Visit cultural venues, participate in traditional cultural activities, appreciate intangible cultural heritage skills, experience Hanfu makeup making, and buy national tide cultural creation. This holiday season, the popularity of "new Chinese" tourism is on the rise. In the deep integration of traditional festivals and tourism, citizens and tourists can feel the rich experience of cultural and tourism integration and taste the charm of The Times.

In Haikou Qiongtai Fudi, experience the production of handmade mooncakes, see the thirteen flower fairy parade, ancient evening party, moon worship ceremony gives the public tourists a sense of ceremony. In the Sanya Red Detachment of Women Performing Arts Park scenic area, a Mid-Autumn Festival theme activity full of Oriental charm, "Moonlight wonderful night, National Fun Garden" made the scene full of laughter. In Wuzhishan, the Mid-Autumn Festival themed activities held by the Provincial Museum of Ethnology lead visitors to immerse themselves in the beauty of intangible cultural heritage.

In the traditional festival, the pursuit of "new Chinese style" tourism by the public tourists represents not only an aesthetic trend, but also a high recognition based on cultural confidence.

Shen Jiadini, a senior researcher at Ctrip Research Institute, believes that "new Chinese style" tourism is no longer a relic of history, but a new trend. More and more young people are becoming advocates of "new Chinese style" tourism. At the same time, the supply side has also paid attention to this trend, and more and more destinations and tourism practitioners are gradually changing from meeting the needs of tourists in the past to "supply creates demand". With the continuous launch of such innovative tourism scenarios and tourism products, new supply will continue to stimulate tourist demand and become a key factor to promote the sustainable development of the tourism market.

In addition, through the strong support of all parties, production self-help, and mutual assistance in the industry, the return to work rate of the damaged main body of the tourism industry in the province reached 90% during the Mid-Autumn Festival holiday. On the eve of the Mid-Autumn Festival holiday, Mission Hills Film Commune, Baisha Gate Park, Haikou Arcade Street, Holiday Beach and other scenic spots in Qiongbei area have resumed business to meet the holiday travel needs of the majority of public tourists.

"Hug Hainan with a trip," a popular search term appeared on Weibo during the Mid-Autumn Festival holiday. Many netizens said they hoped to support Hainan in the wake of the typhoon through a tour.

In this regard, the relevant person in charge of the provincial tourism and culture, Radio, television and sports Department responded: "After the wind and rain, Hainan is still beautiful, we sincerely invite tourists to Hainan to spend the National Day!" We are trying to achieve 100% of the province's tourism industry to resume production before the National Day, the majority of tourists will not be affected by the National Day tour in Hainan." (Reporter Liu Xiaohui)