The 5th China International Consumer Products Expo (CICPE) attracted the participation of a record-breaking 1,767 companies and 4,209 consumer brands from 71 countries and regions this year. Events targeting global brands, e-commerce and country-specific suppliers led to 52 intended cooperation agreements, the value of which amounted to approximately 92 billion yuan (about $12.6 billion). In tandem with the expo, the Ministry of Commerce also launched the "Shopping in China" campaign to stimulate domestic consumption, and introduced a dedicated exhibition to facilitate cooperation between foreign trade firms and domestic purchasers.