Puff Up Bread 2026 hits Hainan, fueling summer spending fever
en.hainan.gov.cn
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Updated: 2026-07-03
Recently, the Puff Up Bread 2026 festival — one of China's most popular bakery-themed events — was held at MixC Haikou, located in Haikou city in South China's Hainan province, as part of the shopping mall's fourth anniversary celebrations.
The event, themed on "Goods For U: Good '4' Happens · Puff Up with Joy", centered on urban culinary brands, bringing together a national bakery market, first-store experiences and island cultural tourism. It created a great summer retail experience while injecting fresh momentum into Haikou's consumer market.