At the Boao Forum for Asia Annual Conference 2026, Holger Bingmann, Vice chairman of the Executive Board of the International Chamber of Commerce, shared a simple yet telling moment from his last departure from Hainan.

At the airport, he witnessed someone voluntarily wheeling a baggage trolley — free of charge — directly to a waiting taxi. It was an unremarkable act in itself, but one that left him a lasting impression.

Bingmann noted that such a gesture would be unimaginable at European airports, where luggage trolleys are either unavailable or come at a cost. Moved by the experience, he took a photo and shared it online — a post that reached over 100,000 viewers.

For Bingmann, this small service was more than convenience. It was a window through which Hainan's broader spirit of hospitality and its welcoming business environment are demonstrated — and a message he chose to let German entrepreneurs know about