In an interview on the set of Keep Running Season 14, producer and director Yao Yitian made the compelling case for Hainan — and it goes well beyond the beaches.

Yao highlighted three reasons why more and more people are choosing to work, invest and build their lives in Hainan: Its exceptional natural environment, the policy advantages being offered by the Hainan Free Trade Port and the fresh, vibrant energy of a coastal city that's on the rise.

"Where there are people, there are opportunities," he said — saying that right now, Hainan has plenty of both. He also extended a warm personal invitation to viewers: Come experience the island for yourself!

And for those looking to stay informed, Yao encouraged everyone to follow the Hainan Free Trade Port International Services portal — your go-to source for the latest policies, opportunities and updates straight from Hainan.