Beachfront hotels. Palm trees. Ocean views.

This isn't a vacation — it's a business trip. Over 100 top executives from the world's biggest pharma companies — Siemens, Pfizer, Novo Nordisk — just touched down in Hainan. They are representatives of over 170 companies from 19 countries and regions.

So what's the draw? Click the video to find out why the global health industry is trading boardrooms for beaches — and getting serious work done.