Mulan, a livestreaming host from Bangladesh, has been working in Hainan for more than eight months. During a recent livestream, she introduced skincare products to viewers in fluent English, answering questions from the audience as comments appeared on the screen.

The products promoted by Mulan can be shipped directly from overseas warehouses to consumers, with deliveries taking about three to seven days.

"Livestreaming is a completely new experience for me," Mulan said. After receiving professional training, she has become comfortable interacting with viewers from different countries through the camera.

She said the company helped her obtain a work visa and provided accommodation and training in cross-border livestreaming.

"I really like the working environment here," she said, adding that Hainan's climate is similar to that of her hometown in Bangladesh.

In another livestreaming room, twin sisters Lois and Louisa from Ghana were promoting Chinese handbags and clothing to overseas audiences.

"We were attracted by the opportunities offered by the Hainan Free Trade Port and decided to come to Haikou to build our careers," said Lois, who has worked in Hainan for about six months.

With their English-language skills, the twin sisters saw livestreaming as an opportunity to introduce Chinese products to consumers around the world. They plan to continue working in Haikou's cross-border e-commerce sector.

Government-business cooperation supports exports

Ocean Kitten Group CEO Huang Junhui said the company currently has more than 70 contracted livestream hosts and works with nearly 10,000 influencers in overseas markets.

The company has developed a cross-border e-commerce ecosystem built around three areas: AI-enabled services, a network of livestreaming channels for overseas markets, and systematic training and talent development.

"This year, we will expand our presence in markets including Brazil, Mexico and Saudi Arabia, and establish an overseas warehouse in Saudi Arabia," Huang said.

Huang, who grew up in Hainan, sees opportunities to introduce more local products to international markets.

The company plans to develop specialty tea products combining Hainan's banlan, black tea and dairy products, while exploring demand in the Middle East for products featuring Hainan agarwood, pepper and other local spices.

The company also plans to establish an export-oriented base in Hainan to help more local specialty products enter overseas markets, Huang said.

The development of the Ocean Kitten Global Eommerce Base has also benefited from Xiuying district's support.

"During the early stage of our operations, Xiuying district authorities proactively coordinated services for us and helped address issues including the dedicated international internet connection required for cross-border business and the recruitment of foreign livestream hosts," Huang said.

A representative of the Xiuying District Investment Promotion Service Center said, in recent years, the district has strengthened government-business cooperation, implemented policies supporting enterprises, and brought together resources in areas including platforms, talent, technology, and supply chains.

These efforts are aimed at fostering the cross-border e-commerce industry and helping more Chinese brands and Hainan products reach international markets from Haikou.