E-commerce influencers prepare for their sessions at a livestreaming studio in Haikou, South China's Hainan province, on Nov 10, 2025. [Photo/VCG]

Farmers are tapping into new opportunities through digital agricultural trading platforms in South China's Hainan province. Livestream sales and rural digital service stations connect local growers directly with consumers, bringing Hainan's tropical produce to wider markets.

An aerial view of the bustling scene at Xinhai Harbour in Haikou, South China's Hainan province, on Feb 2, 2026. [Photo/VCG]

The island also operates as a special customs zone with lower tariffs on around 6,600 categories of goods. With digital innovation and open trade working together, Hainan is building a more modern and globally connected economy.